Are you thinking of creating your own packaging? If yes, that’s fantastic! Custom packaging boxes are a fantastic and cost-effective approach to raise brand awareness and attract new clients!
If done incorrectly, though, it may be incredibly costly and harm your brand’s image. Here is a list of typical packaging blunders to avoid, as well as some useful hints!
Typos, misspellings and perplexing layouts
Your brand’s identity is reflected in the packaging of your products. It includes vital product information. How to use the product, how not to use it, warning labels, product features, ingredients, and nutritional value (for food and beverages), among other things.
Typos, misprints, and perplexing custom packaging boxes designs that don’t match your brand identity or the nature of the product might distract from your brand messaging.
Make sure to go through every last detail with a fine-toothed comb before approving custom packaging boxes designs to guarantee there are no mistakes.
Choose photos that are relevant to your product and business, as well as typography that are legible at a distance.
Selecting custom packaging boxes materials
Functionality and usefulness must be addressed in addition to aesthetic custom packaging boxes.
Nonetheless, many firms make the error of utilizing incorrect or low-cost materials instead of those that are suited for their product and target audience.
Consumers may miss a food package, for example, if they know the box will be difficult to reseal. It’s also crucial to consider the shelf life, weight, distribution method, and function of the product.
Choose a corrugated box if your product needs to be sent or mailed. Corrugated custom packaging boxes would provide more protection than folding cartons, despite their lower cost.
Examine the materials and specifications
You’ve probably noticed the emphasis on waste, design, and testing throughout this post.
But there are two factors at the heart of it: the materials used to make the package and its specifications.
The improper material might detract from the product’s appearance and make it difficult to transport.
If the specifications are inaccurate or do not apply to the product, there is a far greater risk of product damage during transportation.
For example, if you’re an eCommerce company that relies on long-distance shipping, you’ll need a material that’s sturdy and can resist tougher shipping circumstances.
Choosing corrugated custom packaging boxes over folding cartons will make your products much safer.
Difficult-to-open packaging
Consider buying a product you’ve been saving up for or anxiously anticipating its release for a long time.
Overly intricate and difficult-to-open packaging might put a damper on the entire unboxing experience.
Unboxing is a current trend in which people film themselves unpacking a package containing a highly awaited product or present and then share their responses on social media.
It’s particularly popular among social media influencers with a large number of followers who watch their videos.
A horrible unboxing experience can leave a sour taste in people’s mouths. You can make them lose interest in your actual product, no matter how good it is.
Inaccurate dimensions of custom packaging boxes
Freedom to adjust the proportions as you see appropriate is one of the most appealing aspects of custom packaging boxes. This assures the protection of your product and helps you save money on unneeded resources.
Unfortunately, providing erroneous product dimensions can be costly to your business, as well as a disappointment to your clients and a waste of your items.
Taking measurements might be difficult. As a result, you should double-check the exact size you require to keep your products securely.
Conclusion
Custom packaging can be difficult, but working with experienced specialists who can guide you through the process can make it go much more smoothly.
If you’re not sure how to avoid custom packaging boxes mistakes or if you’re not sure about your choices, don’t be afraid to hire a professional!