The retail shelves are no longer dominated by huge consumer packaged goods (CPG) firms vying for shelf space in supermarkets.
Hundreds of new CPG brands are launching every day, generating a frenetic scramble to stand out on supermarket shelves.
Given the circumstances, you require a competitive advantage, which is why we prepared this guide to assist you in designing effective packaging to market your brand to buyers both online and offline.
With that in mind, here are some new trends that top packaging services will follow in 2022; and you should too!
Certification for Packaging Lines & Supply Chains in Case of a Pandemic
COVID-19 isn’t going anywhere anytime soon, it’s becoming increasingly evident.
Businesses must consider how to protect their products and supply chain since resurgences and lockdowns are forecast for next year.
One approach to achieve this is to obtain pandemic preparedness certification, which will give facilities more leverage in the future when dealing with COVID-19-related difficulties.
Colors That Are Solid and Distinct
Another design novelty is the use of solid, one-of-a-kind hues that run the length of the container, colors that aren’t commonly seen in packaging.
Packaging That Is Both Protective and Tamper-Proof
With the threat of COVID-19 still present, health and safety in packaging have become a major worry.
As we approach 2022, protective packaging, tamper-proof packaging, and other forms of safety measures are becoming a primary packaging concern.
In the realm of coronavirus, businesses that can get creative with protective custom packaging services will be able to deliver a more reassuring experience for customers.
Businesses will need to take steps to ensure that consumers can verify the safety of the products they buy in the future.
A Work of Art
Artists and local CPG packaging services are developing mutually beneficial partnerships by utilizing product packaging as an alternative platform for fine art.
Many companies, based in the United States, have achieved this by collaborating with local artists to sell gourmet items in packaging that doubles as works of modern art.
Designing for Both Ecommerce & Supermarket Shelves
Today’s packaging design has to accomplish the double duty. More consumer products companies are selling online – sometimes completely online – thanks to the emergence of direct-to-consumer business methods.
Hence, product packaging services should take into account the unique characteristics of online retailers, where customers cannot just pick up a package and hold it in their hands.