Package inserts, which include print articles, small gifts, and other products, are a cost-effective and simple way to sell to your clients. These inserts by custom packaging services can help you raise sales and earnings with little effort—you’re just spending a few pennies on something that could turn a one-time consumer into a lifelong customer.
There are several strategies that businesses may employ to change an otherwise monotonous transaction procedure into one that promotes happy sensations, from branding on packaging to flexible shipping options.
Whether you already offer to ship or are considering it, here are some ways to make it a memorable experience for your consumers.
Choose Packaging Services That Offers Free Shipping
You’re probably aware of the nasty little secret that free delivery isn’t truly free. When you buy from random packaging services with free shipping, the vendor covers the cost of shipping out of their own pocket. There will be no free lunches or anything like that.
However, not offering free delivery is not the same as not offering it. Even on orders under $50. 75% of buyers expect free shipping, and this number is steadily increasing.
This relates to the concept of avoiding unexpected costs. From the customer’s standpoint, providing free shipping is the most elegant method to eliminate unwanted expenditures.
So, this suggestion may not always be financially sound, but if it is, you should use it. This can significantly lower your shopping cart abandonment rate, potentially generating enough money to cover the higher shipping costs. Furthermore, free shipping by packaging services encourages customers to be happier with their shipping experience!
Fast Shipping Is the Key
One of the most prevalent causes of delivery delays for packaging services has nothing to do with the postal service. They take care of everything after you, as the eCommerce store, provides them shipments with postage.
What happens, however, if you take your time receiving a package in the mail? You can postpone delivery by a whole day if you miss the cutoff time by a few minutes! This is problematic since customers now demand two-day delivery as standard. Anything slower than that is just that: slow.
The simplest approach to combat this is to either dispatch orders as soon as they arrive or use an order fulfillment service to handle your delivery. You can outsource the task if you don’t want to stop what you’re doing at any point during the day.
What’s Better Than a Packaging Company Offering Free Samples
Consider incorporating a complimentary sample or a little gift in your packaging to enhance value. This is an excellent method to delight and surprises your clients. Even modest, seemingly insignificant gifts can have a great impact. After all, it’s what’s on the inside that matters.
For packaging services, free samples are an excellent option for a number of reasons. This may introduce your customers to other things that you sell that they were previously unaware of. If they enjoy the sample, they will be more likely to buy from you again in the future.
Depending on your industry, you may even obtain free samples from merchants. Sending out free samples will cost you nothing more in this instance. Another wonderful strategy to increase client happiness and turn first-time consumers into repeat customers is to give out free presents.
A little, practical present is an unexpected approach to show your consumers that you care. Plus, because they won’t anticipate anything, the present doesn’t have to be extravagant.
Branded Packaging Works Wonder
You don’t have to do all of your marketing in the bundle. Don’t be afraid to get inventive with your packaging services.
Consider ordering customized boxes and shipping envelopes with your company’s name and logo if you have the funds. Packaging services print branded stickers and use them on your box if you’re dealing with a tight budget.
Buying logo-branded packaging tape is another low-cost but highly successful marketing strategy by many packaging services. This allows everyone along the shipment path to your consumer to see your name, logo, and website URL.
Using your logo design in as many different ways as possible is an important part of effective corporate branding. You can also achieve this by including your company logo on your mailing labels. Every time a person sees it, it’s another chance to sell something.
The Leading Packaging Company in the US: Multiple Packages
Going above and beyond with your packing can be the determining factor in whether or not your clients would buy from you again. These packaging services initiatives require very little time and effort on your part, yet they can have a significant impact on your clients.
Looking for custom printed boxes with free shipping all over the US? Multiple Packages is your way to go!