Beauty items have always played a significant role in human culture. They’re found in practically every civilization on the planet, including indigenous tribes.
Some cultures make their cosmetics with natural materials and no chemical additions. Also, the great majority of the world’s population prefers mass-produced beauty products for the convenience and affordability they provide.
Natural components can be used in both modern and traditional production techniques, but the latter is more likely to take a conservative approach.
Traditional cosmetics do contain chemical-based substances, but they are used in extremely small amounts. Another significant difference between ancient and modern beauty products is the design of cosmetic packaging.
Using scented or laminated packaging
Packaging that is laminated or coated and has a high aesthetic appeal can attract attention. Including texture and aroma in your cosmetic packaging can boost sales by up to 80%.
Enhancing the haptic experience
The tactile appeal of your packaging can affect a buyer’s decision. Embossing adds visual richness to your brand statement and design by providing a new dimension.
Cost is an important factor to consider when designing a cosmetic packaging box. The price of the custom packaging box should not be higher than the price of the goods.
When money is tight, using high-end cosmetic packaging boxes is clearly not the greatest option. Adding unique or popular aspects to the packaging box might help it stand out from the crowd.
Foil stamping creates a luxurious look
The usage of gold and silver foil stamps can give your product packaging a premium look. Foil stamps are aesthetically appealing and have the capacity to give your products a spectacular look.
Use artwork to tell your brand’s story and personality
Your brand story is what distinguishes you and your business. Creating a cosmetic packaging design that tells your brand story will allow you to connect with individuals who share your values and support your causes.
When it comes to personalizing cosmetic packaging boxes, the most crucial consideration is to ensure a pleasing appearance.
Consider this: your product only has a few seconds to capture the attention of the buyer. You only have a few seconds to catch the customer’s attention while also reflecting the product information from the box.
As a result, while customizing cosmetic packaging boxes, it’s important to pay attention to the aesthetics.
How the Color Impacts the Buyer Persona
The following are some common colors, as well as the pleasant emotions or perceptions they elicit in customers.
- Green – growth, fertility, health, nature, generosity, prosperity
- Red – excitement, passion, energy, action, strength
- Brown – comfort, security, authenticity, reliability
- Orange – creativity, adventure, enthusiasm, success, balance, friendliness
- White – innocence, goodness, cleanliness, purity
- Yellow – happiness, positivity, optimism, warmth
- Blue – stability, harmony, peace, trust, dependability, security
- Purple – power, nobility, luxury, wisdom, spirituality, sophistication
- Black – mystery, power, elegance, sophistication, authority
- Pink – playfulness, unconditional love, innovation
- Gray – neutrality, balance, calmness, timelessness
Know Your Target Market
Because the packaging design you’re about to make is for customers, you must first determine who your target market is. Each market segment’s members are drawn to different things.
A design that appeals to teenage girls is unlikely to appeal to senior women, therefore the packaging design of cosmetic items for men and mothers, for example, should be distinct.
Do some market research on the currently popular products and which design aspects are prominent on their packaging once you’ve identified your target consumers.
You shouldn’t imitate their design, but there’s nothing stopping you from adopting it as a starting point or source of inspiration for your own ideas.
However, each of those shapes and categories might have numerous variations. The ideal type lets the user utilize all of the contents in the most hygienic and efficient manner feasible.
The Bottom Line
Hence, having a distinctive, eye-catching cosmetic packaging design gives you a leg up on the competition in terms of brand identification.
People can recall the product’s appearance and locate it amid the hundreds of other things in the store with ease. Get our best custom beauty boxes now from Multiple Packages.